Arquitectura y Advertising

“Poisson Soluble”:
Architecture, Advertising, and the Maison de la Publicite

Je tiens Paris comme — pour vous devioler l’avenir — votre main ouverte.
Andre Breton, “Poisson Soluble”

All the accessories which on a typical city street are usually tacked onto the building–such as signs, advertising, clocks, loudspeakers, and even elevators–have been incorporated into a unified whole. This is the aesthetic of constructivism.
                             El Lissitzky, on the Vesnin Pravda project of 1923

Urban systems are only livable by virtue of their being completed and reinforced by semiotic systems. These are the intermediaries between urban architecture and urban consciousness.
Max Bense, “Urbanism and Semiotics, ” 1971

By 1933, advertising and its impact on urban experience was increasingly a topic of major discussion in Parisian art and architectural circles. Breton would publish the last issue of Surrealism at the Service of the Revolution with an extensive survey of “modified” Parisian street life; Architecture d’Aujourd’ hui offered a special edition on “L’Esthetics de la Rue.”

                      EL LINK CONTINUA AQUÍ

           http://www.basilisk.com/N/NN6_828.html 

 

Arquitectura Mediatica

http://www.mediaarchitecture.org/page/2/

excelente fuente de ejemplos de media-arquitectura